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Out to Play is a boutique kids’ fashion brand, designed in Tel Aviv by Sarit Amir. Involved in this project from stage one, the studio developed and designed a unique visual identity for this brand, based on ideas of childish craft and old, simple games. We created a clean, stylish version of these ideas, targeting the fashion-conscious parents.

 

Photography by Eran Turgeman, Roni Cnaani