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eToro is a social trading and multi asset brokerage company.

In this project, we were asked to develop and produce a new graphic language for the company’s Israel HQ.

The concept for the design is derived from eToro’s world of content – FinTech. This lead to a minimalistic, stylized mess of elements. Made of translucent vinyl that catches colors and reflections, the wall graphics change in accordance with the people and objects passing by them.

This project also included custom-made elements, such as an impressive solid iron geometric bull’s head for the reception wall.

Photography by Peled Studios.